Competitors

The Competitors tab in Perception shows how your brand perception stacks up against the competition. While the Competitors page focuses on visibility rankings, this tab compares how AI describes each brand across the 20 perception dimensions.

Four sections

The Competitors tab is organized into four subsections, accessible via a navigation bar at the top:

1. Overview

A competitive landscape showing all tracked competitors with their logos, overall perception scores, and relative positioning. This is your quick-glance leaderboard for brand perception.

2. Score Matrix

A detailed table showing every perception category and dimension, with scores for each brand side by side. Use this to spot exactly where you lead and where you trail.

3. Trends

Line charts comparing multiple brands across perception metrics over time. See who has momentum and where competitive gaps are widening or closing.

4. Head-to-Head

Select a specific competitor for a deep comparison:

• Your wins / Their wins - Count of dimensions where each brand leads
• Win rate - Animated progress bar showing the split
• Biggest lead - Your strongest advantage and their strongest advantage
• Comparison radar - Pentagon chart overlaying both brands across all 5 categories
• Advantages list - Where you lead, sorted by gap size
• Disadvantages list - Where they lead, with the gap to close

Switching competitors

In the Head-to-Head section, use the competitor buttons to switch between matchups. Each switch updates the entire analysis instantly.

Using competitive perception

Differentiate on strengths. If you lead on Innovation but trail on Value, lean into innovation in your messaging rather than competing on price.

Close critical gaps. If a competitor leads on Trust and you're targeting enterprise customers, that gap matters more than others.

Track over time. Monthly perception comparisons reveal whether your content strategy is moving the needle.