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Arena

See all competitors across all prompts in one comprehensive battlefield view.

4 min readUpdated Dec 13, 2025
What you'll learn
  • View all competitors on every prompt simultaneously
  • Identify battleground prompts with heavy competition
  • Spot opportunities where you can win against the crowd
  • Understand the full competitive landscape

Head-to-Head shows you vs one competitor. Arena shows everyone vs everyone. It's the complete competitive battlefield.


Reading the arena

The Arena is a matrix:

  • Rows are your tracked prompts
  • Columns are you and your competitors
  • Cells show visibility (checkmark, position number, or empty)

Cell indicators

IndicatorMeaning
✓ or #1Mentioned first
#2, #3, etc.Position when mentioned
EmptyNot mentioned
Green highlightYou're winning this prompt
Red highlightYou're losing this prompt

Identifying battlegrounds

Look for prompts where many competitors appear. These are high-competition battlegrounds where everyone is fighting for visibility.

Battleground characteristics:

  • Multiple competitors appearing
  • Close positions (no clear winner)
  • High relevance to your business

These are worth extra attention in your content and citation strategy.


Spotting opportunities

The Arena helps you find different types of opportunities:

Blue oceans

Prompts where you appear but competitors don't. Expand and defend these.

Low-hanging fruit

Prompts where you're close to winning but not quite there. Small improvements can flip the result.

Abandoned territories

High-value prompts where nobody is winning. First-mover advantage available.


Filtering the arena

With many prompts and competitors, filtering is essential:

  • By prompt type - Discovery, comparison, reputation
  • By your status - Winning, losing, missing
  • By competition level - Low, medium, high
  • By model - See arena for specific AI models

Using the arena strategically

Weekly battleground review. Check the arena weekly to see how the landscape is shifting.

Prioritize by impact. Not all prompts matter equally. Focus arena attention on high-value prompts.

Coordinate with citations. If you're losing a battleground, the answer is usually in your citations.

Set competitive goals. "Win 5 more battleground prompts this quarter" is a measurable objective.

Tip
Export the arena view before and after campaigns to demonstrate competitive progress to stakeholders.

Next steps

Threats

Get alerts when competitive dynamics change suddenly.

By Model

See how competition differs across AI models.

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