March 2026 Update
Ship faster. See further.
Deeper competitor analysis, smarter citation filtering, an expanded API, and multi-region reports for global brands.
Highlights
4 featuredCompetitor Radar
Head-to-head radar chart comparing brand perception across five dimensions.
A new pentagon radar overlay in the Perception tab lets you visually compare your brand against any competitor across trust, expertise, value, innovation, and market presence. The chart animates in with framer-motion and updates instantly when you switch competitors - making it easy to spot exactly where you lead and where you trail.
Source Type Filtering
Filter citations by source type with per-type counts.
Citations now include a source type dropdown that breaks your mentions into owned properties, earned media, social, reviews, institutional, competition, and PR wire. Each type shows a live count so you can see your citation mix at a glance, then drill into the types that matter most. The old source type bar has been replaced with a cleaner, more compact filter.
API Expansion
New endpoints for perception, narratives, diagnose, content ideas, crawler, reports, and rankings.
We've added seven new endpoint families to the public REST API. You can now pull perception dashboards and trigger analyses, manage narratives (full CRUD), run AI visibility diagnoses with entitlement-based limits, fetch and refresh content ideas, list and generate reports, query crawler activity, and retrieve rankings by prompt across markets. Every new endpoint includes rate limiting, structured response schemas, and dedicated documentation.
Multi-Region Reports
Generate reports targeting specific countries and languages.
Reports can now be scoped to individual markets. Add multiple regions to a brand, and each report run will geo-target its queries - Perplexity and OpenAI get localized search results, Google AI Overviews use the correct DataForSEO location code, and cache keys are scoped per region so results never bleed across markets. Great for global brands that need to understand AI visibility in each country independently.
Also in this release
1 updatesWe've renamed Prism to AI Pages. The feature works exactly the same - intercepting AI crawler requests and serving them optimized versions of your pages with structured data, summaries, and FAQs. The new name better describes what the feature does: every page on your site gets an AI-optimized version, served to crawlers automatically.
Recent updates
Ongoing improvementsGoogle-Agent is fundamentally different from traditional crawlers. Instead of reading pages, it fills forms, navigates, and clicks - representing AI agents acting on behalf of users. Trakkr tracks it as its own entity, distinct from Gemini (training) and Google (search). If you use Cloudflare Workers or Netlify Edge templates for crawler tracking, regenerate your snippet to start capturing Google-Agent visits.
- New display entity: Google Agent appears separately from Gemini and Google in all charts
- New bot category: "AI Agent" - the first of its kind, distinct from crawlers and search bots
- Prism serves optimized content to Google-Agent by default
- Updated setup templates - regenerate your edge function to capture Google-Agent
We've rebuilt the audit experience from scratch with a new step-by-step wizard that makes it easier to work through recommendations.
- Actionable recommendations with priority scores
- Export audit results as PDF
- Track implementation progress over time
Design content templates optimized for AI citations. The visual editor lets you build section blocks, and we've included built-in templates for common content types. Each template gets an optimization score so you know how well it's structured for LLM citation.
Discover publications covering your space and see which outlets cite competitors but not you.
- Build targeted media lists
- Track outreach progress
We've added a suite of features designed specifically for agencies managing multiple client brands.
- Brand comparison dashboards
- Client demo mode
- PDF export for reports
- White-label slide decks
An interactive knowledge graph that shows how AI models connect your brand to topics and competitors. You can track how these associations change over time.
Citation tracking now includes domain authority scores for each source, plus advanced filtering by source type and date. You can also export everything to CSV for reporting.
Want the full history?
View complete changelog