Diagnose

Your dashboard shows overall visibility. Diagnose zooms in on a single question and tells you exactly what is happening.

Enter any query - "best CRM for small business," "how to improve customer retention," "Nike vs Adidas running shoes" - and Diagnose runs it across every AI model, analyzes the competitive landscape, and explains why you are appearing (or not) in the responses.

Running a diagnosis

1. 1Navigate to Diagnose in the sidebar
2. 2Enter or paste a query in the search box
3. 3Optionally select a location or region
4. 4Click Run Diagnosis

The system queries every AI model in parallel, analyzes the responses, compares your brand against competitors, and generates a comprehensive report. This typically takes 30-60 seconds.

Progress tracking

While running, you will see model-by-model progress:

• Each model shows its analysis status
• Results preview as they come in
• A progress indicator for the overall analysis

Understanding results

When the diagnosis completes, you see three main sections:

Hero metrics

The big numbers at the top:

• Visibility gap score - How much opportunity exists on this specific query (higher means more room to improve)
• Opportunity count - How many specific improvement opportunities were found
• Competitor count - How many competitors appear in responses to this query

Competitive landscape

A visual chart showing where you stand relative to competitors on this exact query. You can see:

• Which brands appear in each model response
• How prominently each brand is mentioned
• Where you rank in the overall competitive picture

The hypothesis

This is the most valuable part. Diagnose generates an AI-written explanation of why you are appearing or not appearing:

• What content competitors have that you do not
• Which citation sources are influencing the responses
• What specific steps would improve your position
• How different models treat this query differently

Taking action from results

Diagnose does not just tell you what is wrong - it gives you tools to fix it:

• Create content - Generate an article targeting this specific query gap
• Add to tracking - Start monitoring this query as a prompt in your ongoing research
• Draft outreach - Begin outreach to citation sources that could improve your position
• Share results - Export the diagnosis for stakeholders

When to use Diagnose

Before creating content - Check if there is actually a gap worth addressing. No point writing a guide for a query where you already appear prominently.

After competitor research - Someone told you a competitor is beating you on a specific topic. Verify it and understand why.

For stakeholder questions - Your CMO asks "Why do we not show up when people ask about X?" Run a diagnosis and forward the results.

For query-level strategy - Your dashboard shows overall trends. Diagnose shows query-level reality. Use both.

Recent diagnoses

Your past diagnoses are saved and accessible from the Diagnose page. Each shows:

• The query analyzed
• When it was run
• The key metrics from that run

Re-run a previous diagnosis to see how things have changed since your last check.

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