What's new in Trakkr

Google-Agent is fundamentally different from traditional crawlers. Instead of reading pages, it fills forms, navigates, and clicks - representing AI agents acting on behalf of users. Trakkr tracks it as its own entity, distinct from Gemini (training) and Google (search). If you use Cloudflare Workers or Netlify Edge templates for crawler tracking, regenerate your snippet to start capturing Google-Agent visits.

• New display entity: Google Agent appears separately from Gemini and Google in all charts
• New bot category: "AI Agent" - the first of its kind, distinct from crawlers and search bots
• Prism serves optimized content to Google-Agent by default
• Updated setup templates - regenerate your edge function to capture Google-Agent

We've renamed Prism to AI Pages. The feature works exactly the same - intercepting AI crawler requests and serving them optimized versions of your pages with structured data, summaries, and FAQs. The new name better describes what the feature does: every page on your site gets an AI-optimized version, served to crawlers automatically.

A new pentagon radar overlay in the Perception tab lets you visually compare your brand against any competitor across trust, expertise, value, innovation, and market presence. The chart animates in with framer-motion and updates instantly when you switch competitors - making it easy to spot exactly where you lead and where you trail.

Citations now include a source type dropdown that breaks your mentions into owned properties, earned media, social, reviews, institutional, competition, and PR wire. Each type shows a live count so you can see your citation mix at a glance, then drill into the types that matter most. The old source type bar has been replaced with a cleaner, more compact filter.

We've added seven new endpoint families to the public REST API. You can now pull perception dashboards and trigger analyses, manage narratives (full CRUD), run AI visibility diagnoses with entitlement-based limits, fetch and refresh content ideas, list and generate reports, query crawler activity, and retrieve rankings by prompt across markets. Every new endpoint includes rate limiting, structured response schemas, and dedicated documentation.

• Perception: dashboard view, metrics view, trigger analysis
• Narratives: list, create, update, delete
• Diagnose: run analysis, retrieve results (with monthly limits)
• Content Ideas: list current ideas, trigger refresh
• Reports: list reports, generate new report
• Crawler: dashboard and recent crawl views
• Rankings: overall scores and per-prompt breakdown by market
• Brands: add/remove markets, update aliases

Reports can now be scoped to individual markets. Add multiple regions to a brand, and each report run will geo-target its queries - Perplexity and OpenAI get localized search results, Google AI Overviews use the correct DataForSEO location code, and cache keys are scoped per region so results never bleed across markets. Great for global brands that need to understand AI visibility in each country independently.

• Per-brand market management (add, remove, set primary)
• Geo-targeted queries for OpenAI, Perplexity, and Google AI Overviews
• Per-prompt location overrides for mixed-region tracking
• Location-scoped caching so regional results stay separate

We've built a full content creation environment right into Trakkr. Everything you need to produce AI-optimized content without leaving the platform.

• Knowledge base for storing brand information and messaging
• Reusable content templates you can customize
• Brand voice and tone configuration
• AI personas that write in different styles

This is a major upgrade to our original sentiment analysis system. We've rebuilt it from the ground up to give you a clearer picture of how AI models perceive your brand. You'll see real-time tracking across all major models, historical trends you can explore with interactive charts, and direct comparisons with your competitors.

Set up automations that run when things change in your AI visibility. The visual builder makes it easy to create workflows with drag-and-drop, connect them to Slack, email, or webhooks, and add conditional logic to fine-tune when they fire.

• Pre-built templates for common scenarios
• Conditional logic and filtering
• Slack, email, and webhook integrations

Meet your new AI visibility assistant. Ask questions about your brand data in plain English, get proactive insights and recommendations surfaced automatically, and take quick actions through action cards. The Agent remembers your conversation history and context, so you can have natural back-and-forth discussions about your data.

We've massively expanded what you can see in citations. Every source now has an authority score so you know which mentions matter most. Queries are automatically clustered into patterns so you can spot trends, and we surface outreach opportunities where you're being mentioned.

We've merged our Optimised Sites and Technical Audit features into one comprehensive solution. Your site now gets a thorough weekly audit that covers both technical health and content optimization, with your score tracked over time and clear recommendations you can action immediately.

The competitors tab has been completely rebuilt. You can now create custom breakdowns to see exactly what you need, slice the data by prompt or by model, and get detailed positioning information for each competitor.

• Custom breakdown configurations
• Analysis by prompt and by model
• Side-by-side competitor comparisons

We've significantly upgraded our site analytics. You can now see live visitors on your site in real-time, plus detailed tracking of AI crawlers - which bots are visiting, how often, and what they're looking at. Great for understanding how AI models are learning about your brand.

Big expansion to how teams work in Trakkr. We've added much more granular access controls, plus two major new capabilities:

• Client workspaces - add clients to specific brands with their own permissions
• Brand groups - organize brands under parent entities
• Team activity feeds for better collaboration

Not all prompts are created equal. Demand scoring helps you understand which prompts matter most based on how often they're being asked and their potential business impact. Focus your optimization efforts where they'll make the biggest difference.

We've made it much easier to discover new prompts worth tracking. The Prompt Ideas section on the Prompts page now surfaces more relevant suggestions based on your industry, with better navigation and filtering to help you find exactly what you're looking for.

Need to share AI visibility insights with leadership? Executive Reports generates polished, presentation-ready reports automatically. Customize the templates to match your needs, and share dashboard views directly with stakeholders.

We've launched a dedicated learning center to help you get the most out of AI visibility.

• In-depth guides and tutorials
• Strategy playbooks for different industries
• Case studies showing what's working for other brands

You can now connect your WordPress site directly to Trakkr. Once connected, the Agent can suggest changes and even apply them for you - making it faster than ever to act on optimization recommendations. Webflow support is coming soon.

The new Activity section gives you a quick overview of everything happening in your account - scans completing, scores changing, team members taking actions. It's all there in a simple chronological feed you can filter to find what you need.

Our pitch generation has gotten a major upgrade. The quality is noticeably better, with smarter matching to journalists and outlets who are actually likely to cover your story. The whole workflow is more streamlined too.

You'll notice Trakkr looks different. We've moved to a new bento-style grid system that lets us show more information in less space, refined the typography and spacing throughout, and rebuilt many of the dashboard components. The mobile experience is much improved too.

We've done a lot of work under the hood to make everything faster. Pages load quicker, data fetching is more efficient, and interactions feel snappier. You shouldn't have to wait around for Trakkr anymore.

For developers integrating with Trakkr, we've shipped a completely new REST API. It's faster, better documented, and includes webhook support for real-time updates. Rate limits have been improved across all plans too.

We've rebuilt the audit experience from scratch with a new step-by-step wizard that makes it easier to work through recommendations.

• Actionable recommendations with priority scores
• Export audit results as PDF
• Track implementation progress over time

Design content templates optimized for AI citations. The visual editor lets you build section blocks, and we've included built-in templates for common content types. Each template gets an optimization score so you know how well it's structured for LLM citation.

Discover publications covering your space and see which outlets cite competitors but not you.

• Build targeted media lists
• Track outreach progress

We've added a suite of features designed specifically for agencies managing multiple client brands.

• Brand comparison dashboards
• Client demo mode
• PDF export for reports
• White-label slide decks

An interactive knowledge graph that shows how AI models connect your brand to topics and competitors. You can track how these associations change over time.

Citation tracking now includes domain authority scores for each source, plus advanced filtering by source type and date. You can also export everything to CSV for reporting.