Traffic
AI traffic has two halves: crawlers read your site so AI has something to cite, and visitors are the humans who click those citations back. Same loop, opposite ends.
| Page | What it shows | When to open it |
|---|---|---|
| Visitors | Humans who landed on your site from ChatGPT, Perplexity, Gemini, Claude, and other AI tools | You want to know if AI visibility is producing actual traffic, conversions, and revenue |
| Crawlers | AI bots reading your site, classified by what they're doing (training, indexing, live conversations, agents) | You want to know if AI can actually read your content, which pages it's eating, and whether you're being blocked |
New to AI tracking? Start with Crawlers — bots light up within hours of connection. Visitors takes longer to compound because it depends on you being cited and clicked.